Amagi

Media · Bengaluru, IN · amagi.com

Cloud SaaS suite to create, distribute and monetize broadcast and streaming TV content.

Founders

Baskar Subramanian (India · ♂) — A dyslexic, left-handed engineer from a middle-class Indian family who taught himself to code in school labs, he co-founded and sold Bluetooth firm Impulsesoft, then started Amagi in 2008 to put broadcast and streaming TV on the cloud.
Srinivasan KA (India · ♂) — A college friend of Baskar from Coimbatore and a program manager at their earlier venture Impulsesoft, he co-founded Amagi and leads global business.
Srividhya Srinivasan (India · ♀) — A Coimbatore engineering grad who started at Texas Instruments and co-founded Impulsesoft, she co-founded Amagi and serves as its CTO.

Shares the most investors with (number = shared investors):

Date	Round	Amount
Jul 2025	Incoming IPO Amagi filed its DRHP with SEBI for an IPO with a fresh issue of INR 1.020 Cr plus an OFS of 3.41 Cr shares.	$117M
Nov 2022	Growth Media-focused SaaS unicorn Amagi raised $100M from General Atlantic at a $1.4B valuation.	$100M
Mar 2022	Funding round Amagi, a media SaaS company, raised $95M led by Accel at a unicorn valuation, with Norwest Venture Partners and Avataar Ventures participating.	$95M
Sep 2021	Series D Plus Media-tech SaaS Amagi raised $100M, with funds buying out stakes held by Emerald Media and Mayfield Fund.	$100M

Tap an investor to see what else they have backed.

Amagi has acquired Streamwise · Tellyo.

Data is community-curated and may be incomplete.