Branded

E-Commerce · Berlin, DE

Thrasio-style aggregator buying and scaling Amazon shops.

Founders

Pierre Poignant (France · ♂) — After 8 years at McKinsey and co-founding/leading Lazada into a top Asian e-commerce platform under Alibaba, he applied that marketplace expertise to roll up and scale Amazon-native brands.
Alexis Lanternier (France · ♂) — His operating experience running Lazada and Amazon e-commerce operations led him to co-found a company acquiring and scaling marketplace brands.
Michael Ronen (United States · ♂) — Coming from senior investing roles at SoftBank Vision Fund and Goldman Sachs, he co-founded Branded to deploy capital into acquiring marketplace brands.
Ben Kaminski (United States · ♂) — An e-commerce entrepreneur, he co-founded Branded to build a global aggregator of top-selling marketplace brands.

Shares the most investors with (number = shared investors):

Date	Round	Amount
Feb 2021	Series A Berlin Amazon-brand aggregator Branded raised 150M dollars from Target Global, Declaration Partners, Tiger Global, Kreos Capital and others.	$150M

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Data is community-curated and may be incomplete.