Funnel

SaaS B2B · Stockholm, SE

Marketing intelligence platform that unifies ad spend data from hundreds of platforms.

Founders

Fredrik Skantze (Sweden · ♂) — An MIT and Stanford-trained Swedish entrepreneur who had built the Facebook advertising tool Qwaya, he co-founded Funnel to solve marketers' messy multi-platform data collection and reporting.
Per Made (Sweden · ♂) — A Qwaya co-founder who experienced firsthand the pain of consolidating advertising data, he co-founded Funnel to automate marketing data integration.

Shares the most investors with (number = shared investors):

Date	Round	Amount
Jan 2026	Debt Stockholm-based Funnel secured an $80 million debt facility from HSBC Innovation Banking and Hercules Capital, replacing its previous $58 million line, on its path to profitability.	$80M
Oct 2021	Growth Stockholm marketing-data platform Funnel raised a USD 66M pre-IPO round led by AP4 and Stena Sessan ahead of a Nasdaq Stockholm listing.	$66M

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Funnel has acquired Adtriba.

Data is community-curated and may be incomplete.