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Nivoda

Marketplace · London, GB

B2B marketplace for diamonds and gemstones based in London and New York that connects over 10,000 retailers in 70+ countries.

Founders

David Sutton (United Kingdom · ♂) — Spent his career in the diamond trade running his own wholesale and online bridal jewelry businesses, where he saw the inefficiencies of global diamond sourcing, then joined Entrepreneur First to build a B2B marketplace to fix it.
Andre Woons (Netherlands · ♂) — A Dutch technical co-founder and former freelance developer who had built a peer-to-peer payments app, he met Sutton through Entrepreneur First and provided the engineering to scale Nivoda globally.

Date	Round	Amount
Sep 2025	Debt Nivoda secured a $60 million financing facility from i80 Group to offer embedded trade credit to jewelers.	$60M
May 2024	Series B Nivoda, a London jewellery marketplace, raised a $30M Series B led by Avenir Growth Capital.	$30M

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