Online supermarket with free delivery, operating in the Netherlands, Germany and France.
Founders
Michiel Muller(Netherlands · ♂)— A serial Dutch entrepreneur behind the Tango gas-station chain, he co-founded Picnic in 2015 to build a free-delivery, app-only online supermarket.
Joris Beckers(Netherlands · ♂)— A co-founder of e-commerce personalization firm Fredhopper, he brought the original idea for Picnic and co-founded it in 2015.
Frederik Nieuwenhuys(Netherlands · ♂)— A Fredhopper co-founder, he co-founded Picnic to apply web-personalization and software thinking to online grocery.
Bas Verheijen(Netherlands · ♂)— A grocery-marketing veteran from Albert Heijn and P&G, he co-founded Picnic bringing retail and supermarket expertise.
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