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Prime Insights

Consumer

Research tech founded in 2022 by Benjamin Ritzka: proprietary consumer panels and programmatic sampling for market research.

Founders

Benjamin Ritzka (Germany · ♂) — A serial tech entrepreneur behind ventures like Rapid Performance and Urban Elite, he founded Prime Insights in 2022 and scaled its market-research panel to millions of monthly surveys before its $250M+ acquisition by Aonic.

People & leadership

Irakli Shengelia CTO - Delivery @ Prime Insights | MBAJacques Nait Founder at Betcub | Freelance Senior Marketing Manager at Prime Insights

Date	Round	Amount
Sep 2025	Acquired by Aonic Swedish group Aonic acquired research tech firm Prime Insights for over $250 million to create a global rewards and data platform.	$250M

Data is community-curated and may be incomplete.