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Productsup

SaaS B2B · Berlin, DE

E-commerce product data integration platform

Founders

Kai Seefeldt (Germany · ♂) — A serial German tech entrepreneur who co-founded Productsup in 2010 to solve product data and feed management problems for e-commerce, later serving as Chief Hacker.
Johannis Hatt (Germany · ♂) — Co-founded Productsup in 2010 to build multichannel commerce data software, leading it as CEO across multiple stints including a return to the role in 2025.
Marcel Hollerbach (Germany · ♂) — Joined the founding team in 2012, bringing growth and innovation expertise and later serving as Chief Innovation Officer of the product feed management platform.

Date	Round	Amount
Apr 2022	Growth Productsup, a Berlin-based P2C commerce platform, raised over EUR65M led by Bregal Milestone, with Nordwind Capital participating.	$70M
Mar 2021	Growth Berlin e-commerce data company Productsup raised $20m led by Nordwind Capital and Deutsche Handelsbank to expand into North America.	$20M

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Productsup has acquired World of Content.

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