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Starian

SaaS B2B · Florianopolis, BR

Brazilian vertical SaaS company spun off from Softplan, with 16,000 clients across construction, legal and other verticals.

Founders

Carlos Augusto de Matos (Brazil · ♂) — With two colleagues from a public IT agency, he co-founded Softplan in 1990 building software in their spare time; the company later carved out its multi-vertical SaaS business as Starian.
Ilson Stabile (Brazil · ♂) — A computer science student working at the Ciasc public agency, he co-founded Softplan in 1990 with two colleagues, growing it into the parent of Starian.
Moacir Antonio Marafon (Brazil · ♂) — One of three friends at the Ciasc public agency who co-founded Softplan in 1990, the technology company later spun out as Starian.

Date	Round	Amount
Aug 2025	Growth Starian, born from the spin-off of Softplan, receives a 640 million reais (115 million dollars) strategic investment from General Atlantic, which joins as a minority shareholder, to accelerate acquisitions in vertical SaaS.	$115M

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