Wasoko

E-Commerce · Nairobi, KE

B2B e-commerce marketplace supplying informal retailers in Africa (formerly Sokowatch).

Founders

Daniel Yu (United States · ♂) — A software developer who traveled and lived across emerging economies, he witnessed chronic product stockouts at small shops while living in Egypt and founded Sokowatch (now Wasoko) in 2013 to digitize B2B supply for African mom-and-pop retailers.

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