D2C omnichannel men's casual fashion, footwear and accessories brand.
| Date | Round | Amount |
|---|---|---|
| Oct 2024 | Growth Aditya Birla Digital Fashion Ventures infused ~INR 75 Cr into D2C fashion brand WROGN, raising its stake to 32.84% from 17.10%. | $9M |
| Jun 2024 | Growth Aditya Birla's TMRW picked up a 16% stake in WROGN's parent Universal Sportsbiz for INR 125 Cr (~$15M), with an option for a majority stake later. | $15M |
| Apr 2021 | Debt Universal Sportsbiz (WROGN, backed by Virat Kohli) raised INR 30 Cr in debt via NCDs from Spark Alternative Investment Trust. | $4M |