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Xinchao Media

Media · Chengdu, CN

Elevator digital advertising network operator

Founders

Zhang Jixue (China · ♂) — A Chinese media veteran who founded a lifestyle magazine in 2004, then launched Xinchao in 2007 to ride the shift from print to community-based digital elevator advertising.
Pang Shengdong (China · ♂) — Co-founded Xinchao Media in Chengdu in 2007 as part of the founding team building out elevator advertising networks.
Shu Yi (China · ♂) — Co-founded Xinchao Media in 2007 alongside Zhang Jixue to build a community media advertising platform.

Date	Round	Amount
Oct 2021	Funding round Xinchao Media, a Chengdu elevator-advertising company, received a reinvestment (reported around $400M) from JD.com and Baidu, with JD becoming its largest shareholder.	$400M

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