Yaba

Founders

• Alejandro Fresneda (Spain · ♂) — After investment banking in London and credit-fund work in Madrid, he founded restaurant-tech startup Mr Noow, then pivoted to building Yaba as an Amazon-native brand aggregator.
• David Baratech (Spain · ♂) — An e-commerce veteran who co-founded online supermarket Ulabox, he applied that operator experience to co-found Yaba to scale digital-native Amazon brands.
• Ruben Ferreiro (Spain · ♂) — A serial Barcelona entrepreneur and investor who joined as co-founder to back Yaba's aggregator thesis.
• Sergi de Pablos (Spain · ♂) — Joined as a co-founder of Yaba to help build the Amazon-brand acquisition platform.
• Patxi Archanco (Spain · ♂) — Co-founded Yaba as part of the founding team building the Barcelona-based brand aggregator.