YuLife

InsurTech · London, GB

UK life-insurance provider using gamification to encourage healthy living.

Founders

Sammy Rubin (United Kingdom · ♂) — With two decades in financial services and a prior insurance brokerage, Rubin co-founded YuLife to reinvent life insurance with gamified wellbeing that rewards healthy behavior.
Sam Fromson (United Kingdom · ♂) — A Cambridge graduate, Fromson co-founded YuLife as COO to build a wellbeing-driven insurance company.
Josh Hart (United Kingdom · ♂) — Hart co-founded YuLife as Chief Product & Technology Officer, building the gamified app that powers its insurance products.
Jonathan Roomer (United Kingdom · ♂) — An actuary at KPMG advising tech startups, Roomer joined as co-founder and now leads YuLife's customer success.
Jaco Oosthuizen (South Africa · ♂) — Having previously run an insurance-wellness company in South Africa, Oosthuizen was pitched YuLife as an investor, resigned his VC partner role, and joined as co-founder and Chief Insurance Officer.

Shares the most investors with (number = shared investors):

Date	Round	Amount
Jul 2022	Series C London insurtech YuLife raised a 120M dollar Series C led by Japan's Dai-ichi Life, with Creandum, LocalGlobe, Target Global and Eurazeo.	$117.5M
Jul 2021	Series B London insurtech YuLife raised a $70M Series B led by Target Global with Eurazeo, Latitude, Creandum, Notion Capital, Anthemis, MMC Ventures and OurCrowd.	$70M

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Data is community-curated and may be incomplete.