ZyG

SaaS B2B · Tel Aviv, IL

Tel Aviv startup building an agentic operating system that helps DTC brands validate, market and finance growth.

Founders

Omer Kaplan (Israel · ♂) — An ironSource co-founder and CRO with a Tel Aviv law degree, he reunited the ironSource team to found ZyG as CEO, building an agentic AI platform automating e-commerce advertising and scaling.
Tomer Bar-Zeev (Israel · ♂) — The co-founder and former CEO of ironSource, he co-founded ZyG as chairman to apply AI agents to direct-to-consumer e-commerce growth.
Assaf Ben Ami (Israel · ♂) — An ironSource co-founder, he co-founded ZyG as CFO/COO to build an agentic operating system for e-commerce brands.

Shares the most investors with (number = shared investors):

Date	Round	Amount
May 2026	Series A ZyG (Tel Aviv) raised $60M in a Series A led by Accel, bringing the total to $118M, for its agentic operating system that scales direct-to-consumer brands.	$60M
Mar 2026	Seed Tel Aviv's ZyG raised a $58M seed led by Bessemer Venture Partners, Viola Ventures and Lightspeed to scale its agentic OS for DTC brands.	$58M

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Data is community-curated and may be incomplete.