Direct-to-consumer shaving and personal-care brand building a family of CPG brands.
Founders
Jeff Raider(United States · ♂)— After co-founding DTC eyewear disruptor Warby Parker and earlier consulting at Bain, he applied the same affordable direct-to-consumer brand playbook to the overpriced razor market.
Andy Katz-Mayfield(United States · ♂)— Frustrated paying for an expensive locked-up drugstore razor, he messaged ex-Bain colleague Jeff Raider and they built a quality, affordable shaving brand.
Team & hubs
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