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Whatnot

E-Commerce · Los Angeles, US · whatnot.com

Live shopping platform with real-time auctions in the USA, UK and Europe.

Founders

Grant LaFontaine (United States · ♂) — A lifelong collectibles reseller who held product roles at YouTube and Facebook and co-founded Kit, then launched Whatnot in 2019 to let people turn collecting passions into livestream-commerce businesses.
Logan Head (United States · ♂) — A sneaker-marketplace product leader who co-founded Whatnot in 2019, applying his collectibles and marketplace experience to build its live-shopping platform as CTO.

Shares the most investors with (number = shared investors):

Date	Round	Amount
Oct 2025	Series D Plus Whatnot closed a $225 million Series F co-led by DST Global and CapitalG at an $11.5 billion valuation.	$225M
Jul 2022	Series D Plus Whatnot, a Los Angeles live-shopping marketplace, raised $260M Series D co-led by DST Global and CapitalG at a $3.7B valuation.	$260M

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