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Profound

SaaS B2B · San Francisco, US

AI marketing platform that tracks and optimizes how AI models talk about brands.

Founders

James Cadwallader (United States · ♂) — A founder exploring overlooked spaces who, after meeting Dylan Babbs at South Park Commons, launched Profound in 2024 to pioneer Answer Engine Optimization for the AI-search era.
Dylan Babbs (United States · ♂) — An Uber maps design engineer who co-founded Profound as CTO to help brands stay visible as AI answer engines replace traditional search.

Shares the most investors with (number = shared investors):

Date	Round	Amount
Feb 2026	Series C Profound closed a $96 million Series C led by Lightspeed at a $1 billion valuation for brand visibility inside AI tools.	$96M
Aug 2024	Seed Profound, an AI-search-optimization startup, emerged from stealth with a $3.5M seed including Keith Rabois (via Khosla Ventures), Saga, South Park Commons and angels Scott Belsky and Balaji Srinivasan.	$3.5M

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Data is community-curated and may be incomplete.