Scott M. Smith(United States · ♂)— A BYU marketing professor, he started Qualtrics in 2002 from his basement to give academics and businesses better survey and experience-management software.
Ryan Smith(United States · ♂)— He left BYU to help his father build Qualtrics into a survey-software company, scaling it as CEO into an experience-management giant.
Jared Smith(United States · ♂)— A Google alumnus and member of the Smith family, he co-founded Qualtrics and led its operations.
Stuart Orgill(United States · ♂)— An early co-founder of Qualtrics who helped build the company alongside the Smith family.